1. When you make your first sale, follow-up with the
customer. You could follow-up with a “thank you”
email and include an advertisement for other products
you sell. You could follow-up every few months.
2. You could up sell to your customers. When they’re
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.
3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.
5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.
6. You could cross promote your product with other
businesses’ products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.
7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.
8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You’ll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.
10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.
Remember Quick Launch? The little icons next to the Start button? Well, most XP installs don’t have this set by default. Here is how you set it: right-click on the START button, and choose properties. Go to the Taskbar Tab and select the Show Quick Launch checkbox, press Apply, then OK. Think of all the time you’ll save.
Windows XP by default makes all instances of the same program running into one taskbar button. So if you have multiple instances of Internet Explorer open, it can be difficult to figure out which is which. To change this setting, right-click on the START button, and choose properties. Go to the Taskbar Tab and deselect the Group Similar Taskbar Buttons checkbox, press Apply the OK, and you are done!
In XP, your favorite programs are displayed in the top left column of the Start menu. Microsoft starts you off with Internet Explorer and Outlook Express. Want to change these to your own? Right-click an empty portion of the Start menu’s left column and select Properties > Start Menu > Customize. Near the bottom, uncheck the program you want gone in the "Show on the Start menu" dialog. Advanced: Using Windows Explorer or My Computer, navigate to the program you want instead. Right-click the program and select "Pin to start menu." To rename the new shortcut, right-click it and select Rename.