PC4PEOPLE.com Reviews, Tips & Tricks

1. Give your prospects extra incentives so they will

order quicker. It could be free shipping, a faster

shipping option, free gift wrapping, etc.

2. Make your small business look big on the world

wide web. Design your web site using professional

graphics, ordering systems, organized layouts, etc.

3. Attract a lot more customers by giving them clear

ordering instructions. Give them all the information

they need so they can complete their order easily.

4. Give your customers buying incentives so they’ll

make repeat purchases. Offer them discounts, free

gifts, bonus points, etc.

5. Tell people about your site whenever you get a

chance. Those people will tell other people and so

on. It’s a cheap way to multiply your advertising.

6. Write and send press releases for your web site.

Use a strong headlines, make it newsworthy, and

tell the journalist why their readers would like it.

7. Use a lot of headlines on your web site and e-zine.

Some types of headlines are free offers, questions,

problem solvers, sales, and statistics.

8. Design graphics, templates, buttons and banner

ads for other sites. Allow people to use them in

exchange for your web link on their home page.

9. Use time saving promotional software. You can

automate your search engine submissions, posting

to online classified sites, etc.

10. Advertise your online business by dressing in

clothes that are imprinted with your ad. It could be

a T-shirt, ball cap, coat, etc.

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1. Make your reader visualize they have already

bought your product in your ad. Tell them what

results they have gotten and how it makes them

feel. They’ll already become emotionally attached

before they buy.

2. Turn your ad into an article. It could be a story,

or how-to article. This will lead them into your ad

without them knowing it’s an ad. They’ll already be

interested when they get to your sales pitch.

3. Make sure you show your reader that they are

getting a bargain. Tell them the usual price you sell

your product for is $99. Then tell them if they

order today they can buy it for $69.95.

4. Direct your ad headline to your target audience.

Your readers will feel important and belong to a

select group of people who buy your product. For

example; "Attention! Accountants, Discover A

New Way To Increase Your Client Base!"

5. Tell your reader how fast they can receive your

product or service in your ad. Their buying decision

may be based on how fast they can receive your

product. They may need it by a certain deadline.

6. Use bullets to highlight your product or services

benefits. Benefits are the key to selling anything,

make them standout in your ad. You can use dots,

dashes, or circles to highlight them.

7. Give a money back guarantee that surpasses a

normal one. Instead of the normal timed guarantee,

give them extra back. Tell them they can keep the

free bonus or give them double their money back.

8. Tell your reader they’ll receive surprise bonuses.

This’ll raise your reader’s curiosity and make them

want to buy so they can find out what the surprise

bonuses are.

9. Let your reader know this specific package will

not be offered again. You must create urgency so

people buy now. You may always sell the same

product but not with the same bonuses or price.

10. Give them a couple tips in your ad that will help

them with their problem. This will give your business

credibility and gain your readers trust to buy your

products or services.

1. Maximize the effectiveness of your banner ads.

Don’t just use the same ad on every banner, use a

variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting

down on banner ads and start using more buttons.

Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and

respected companies on your web site. Sometimes

people link their business credibility to yours.

4. People have been taught all their life to respect

people in authority. Tell your visitors that you are

the president or CEO of your business.

5. Offer people a free telephone consultation before

they order your product. When they get to know

you personally, it could convert to more sales.

6. Test the "bill me later option" on your web site.

Most people are honest and will pay you. It is a

powerful little niche and could increase your sales.

7. Find a charity your target audience would likely

support. Tell people on your ad copy that you will

give a percentage of the profits to that charity.

8. Hold a "buy the most wins contest" on your web

site. Tell people each monthly winner will get their

entire purchase refunded.

9. Attract visitors to your web site by offering them

a free course. You could package the course on

a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and

get their legal permission to convert it to an article.

Promote your web site by submitting it to e-zines.

1. Advertise your web site with banner ads that are

animated and include a call to action. You must grab

people’s attention and make them to click.

2. Use pop up windows or advertisements on your

web site. They grab your visitors attention because

they jump right out at them.

3. Buy internet business books, ebooks, private site

memberships, etc. Study and learn all the new web

site promotional ideas you can.

4. Analyze all your promotional efforts. Concentrate

on the ones that work and drop the ones that don’t

work. Don’t waste your valuable time.

5. Get the most from each one of your visitors. Ask

them to subscribe to your e-zine, participate on your

message board, bookmark your site, etc.

6. Use text links if your banner ads are not pulling

traffic. People don’t ignore text links as much as

they do banner ads.

7. Trade content with other e-zine publishers or web

sites. This is a powerful and effective way to place

your links on other targeted web sites.

8. Keep your product available to your customers

at all times. If you have to backorder it, they may

end up canceling their order.

9. Use content on your web site so people can skim

through it easily. Most people have little time so try

using lists, short tips, short articles, etc

10 Add a message board or chat room to your web

site. If people enjoy it, they will revisit your web site

to participate regularly.