Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies: 1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article. 2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies. 3. Allow people to use your online discussion board for their own web site. Some people don’t have one. Just include your banner ad at the top of the board. 4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site. 5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory. 6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. 7. Allow people to give away your free software. Just include your business advertisement inside the software program. 8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. 9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers. 10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.
1. Design your web site to be a targeted resource center. Choose one subject and build on it. You’ll gain repeat visitors that are interested in that topic. 2. Offer something that is really free. If people go to your site and what you said was free really isn’t, you’ll lose their trust and they won’t buy anything. 3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them. 4. Entice people to link to your web site by giving them something free in return. This’ll increase your ranking in some search engines. 5. Trigger your reader’s emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they’ll get when they win money. 6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers. 7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam. 8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts? 9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you’ll have. 10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.
1. Barter If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money. 2. Network Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them. 3. Wholesale/Bulk You’ll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of. 4. Free Stuff You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc. 5. Borrow/Rent Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store. 6. Online/Offline Auctions You can find lower prices on business supplies and equipment at online and offline auctions. I’m not saying all the time, but before you go pay retail for these items try bidding on them first. 7. Plan Ahead Make a list of business supplies or equipment you’ll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them. 8. Used Stuff If your business equipment and supplies don’t need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc. 9. Negotiate You should always try negotiate a lower price for any business equipment or supplies. It doesn’t hurt to try. Pretend you are talking to a salesman at a car lot. 10. Search You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don’t just be satisfied with a few.
1. Turn your ad copy into a story or article. Your visitors won’t be as hesitant to read your ad and will become more interested in your product. 2. Give visitors a freebie for filling out your online survey or they usually won’t. Surveys will give your business valuable intelligence for your business 3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc. 4. Give your visitors tons of choices so they don’t get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc. 5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it. 6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them. 7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product. 8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it. 9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site. 10. Add multiple profits to your web site. If you’re selling business books try to sell business services, courses and supplies too.