PC4PEOPLE.com Reviews, Tips & Tricks
Blog reviews on technology, computers, and electronics. Tips & Tricks.
10 Tips For Running A Profitable Web Site
Thursday, May 18th, 2006
1. Address your targeted audience on your business
site. Example: “Welcome Internet Marketers”. If
you have more than one, address them all.
2. Make sure your content and graphics are relevant
to your web site’s theme. You wouldn’t want to use
a bird graphic on a business web site.
3. Alert visitors by email when you add new content
to your web site. This will remind people to revisit
your web site.
4. Offer a way for visitors to contact you on each
web page. List your email address, fax number and
phone number.
5. Give people the option of viewing your web site
offline. Offer it by autoresponder or printer friendly
version.
6. Make sure a least 50% of your content is original.
The other option is to offer something else original
other than content, like software or an online utility.
7. Offer your visitors incentives for revisiting your
web site. You could give them new content, ebooks,
software, ezine, etc.
8. Publish a FAQs for your business, product and
web site. They could have questions about multiple
parts of your business.
9. Make sure all links on the navigational bar are
clickable. If people can’t get to where they want to
go, they will leave.
10. Organize you web site in logical and profitable
sequence. You don’t want to give a freebie before they
learn about the product(s) you’re selling.
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Thursday, May 18th, 2006
Use Online Diaries Instead Of Testimonials Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online. Your customers could write diary entries about goals they have reached using your product, the positive emotions it’s given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc. Your customers could update it daily, weekly or monthly. It will depend on how often they use your product. You could publish the diary right in your ad or link directly to the diary. You could provide the people with web space for writing the online diary or have them e-mail you the diary entries for you to publish. You can make the online diary extra persuasive by also including customer’s personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters, etc. An online diary would likely outsell the common testimonial because it’s updated on a regular basis and reveals more personal information. A diary is considered private which would make people more curious to read it and believe it’s legitimacy. Provided by:
Thursday, May 18th, 2006
1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely. 2. Gain extra credibility by using terms your readers may not understand, but can follow by explaining them in simple terms. This will show you’re an expert. 3. Reveal how excited you are about the product. You could use words or a picture of yourself looking very excited. 4. Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. 5. Challenge your readers at the end of your ad. Make a bet with them; if your product doesn’t solve their problem, offer them a free product in return. 6. Get your audience involved in your ad by asking them questions. They’ll automatically want to answer the questions in their mind. 7. Introduce yourself in your ad copy. Haven’t you ever read an ad copy and wondered half way through it who is selling the product? It’s a big turn off. 8. Start your ad with a story. It draws people right into your ad and they forget they’re being sold to. You could start with "Once upon a time…" 9. Use less than five points in your ad copy. If you start revealing too many topics, your readers might get confused and quit reading. 10. Make your target audience’s experience reading your ad positive. You could educate them or tell a joke to make them laugh. Provided by:
Thursday, May 18th, 2006
10 Reasons Why People Won’t Buy A Second Product From You 1. You didn’t follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail. 2. You didn’t ship the product in the about of time you stated. If they needed it in a hurry and you didn’t provide, they won’t rely on you again. 3. Your product didn’t do as promised. If your product didn’t accomplish their desired goal they’re not going to think your second product will either. 4. Your customer couldn’t get a hold of you in time when they had a "after question" sale. You could have added extra lines of communication. 5. Your customer doesn’t want to revisit your web site because it didn’t offer much. You could have offered more original content or freebies. 6. Your competition is offering free shipping with their product. You should have been more aware of how they are targeting your customers. 7. Your customer forgot your web site address. You should have given your customers your web site information in your product package. 8. Your customer service couldn’t solve a problem they had with your product. Your customer service should be trained to handle most problems. 9. You didn’t up-sell when they were already in the buying mood. You can always try to sell your other product when they’re ready to buy your first one. 10. Your competition offers a stronger money back guarantee. You must always be thinking of better ways to remove the risk from your customers. Provided by:
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