PC4PEOPLE.com Reviews, Tips & Tricks
Blog reviews on technology, computers, and electronics. Tips & Tricks.
How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes
Wednesday, February 28th, 2007
Holding a contest or sweepstakes can draw a lot of traffic to your Web site. You can announce your site to hundreds of Web sites that list free contests and sweepstakes. Send out a press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.
The prizes should be something your target audience would need or want. Try to be as original as possible with the prizes you are offering. Always offer more than one prize, a grand prize and runner-up prizes. Use your products or services to give away as prizes. Make sure your prizes have some value, nothing cheap. Give enough information about all the prizes, so people will be interested in entering.
Make it easy for people to enter your contest or sweeps- takes. I feel the easiest ways online are from an entry form on your Web site or by e-mail. Capture as much info. as you can when they enter your contest or sweepstakes like:
Company Name First/Last Name Street Address City, State, Zip Day/Evening Phone Number E-mail Address Web Site Address Purchasing History Survey Questions
Give your contest or sweepstakes a professional look and feel. Provide an “Official Rules” Web page for your contest or sweepstakes. Include a time period of how long your contest or sweepstakes will be held. Tell visitors how you will deliver the prizes. Include pictures of the prizes on your site. Tell visitors who will judge your contest. Check out other contests and sweepstakes Web sites to get more ideas.
12 High Readership Content Ideas
Wednesday, February 28th, 2007
1. How To Articles: they include detailed step by step
instructions. Examples: how to publish your e-zine,
how to promote your business, how to attract visitors
to your web site.
2. Tips: they are usually small pieces of information
about the size of a paragraph. Examples: tips on using
a product, tips on doing your taxes.
3. Top Lists: they are a group of tips listed in order,
usually numbered from first to last. Examples: top 7
ways to get to the top of search engines, top 10
ways to market your product.
4. News Articles: they can include news about your
industry or company information. Examples: joint
ventures, new product releases, special events,
overseas activity
5. Interview Articles: they could include interviews
from customers, employees and experts. Examples:
interview an employee that won an award, an expert
related to your industry, a satisfied customer, people profiles.
6. Publications: they include information that’s bundled
together to take with the person. Examples: e-books,
reports, software, auto responder information.
7. Business History Articles: they include information
about your business. Examples: years in business,
goals your business has accomplished, community
affairs, financial information.
8. Product Articles: they include information about
your product or services. Examples: new products,
improvements to existing products, new accessories.
9. Visual Content: they include visual helpers that help
explains, shows or supports an example. Examples:
charts, photos, graphics, graphs.
10. Entertaining Content: they include humorous and
off beat information. Examples: contests; quizzes,
trivia, puzzles, games, cartoons.
11. Excerpts: they include information used from other
resources for different purposes, but can also support
your business. Examples: journal articles, transcripts
of seminars, reprints, speeches, press releases.
12. Technology Content: they are new technologies
you can use to present your content. Examples: audio
clips, streaming video, MP3 files.
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